An interview with a former Bain Consultant

Here is the transcript of the above video.

hi everyone do you wonder how to get seven job offers including from mckinsey
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and bain in today’s video you will learn how juliana
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managed to gain seven job offers why she chose bain and much more
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and by the way if you are preparing for your interviews with bain or any other consulting firms check my
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website cayenneconsulting.com but now let’s have a chat with juliana
About Juliana
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okay so hi juliana thank you very much for being here for accepting uh
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to do this interview to begin with when you can you introduce yourself
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yeah sure thank you as well for the invitation i think first of all that is a very interesting
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initiative that you have here so a little bit about myself i’m juliana
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i’m originally from brazil and since 2017 i am living in europe so
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i come to do my mba attaches and then i decided to stay so during hsa i did like
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an mba internship in germany then post my mba attaches i got an offer from bain
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in brussels so i moved there and now more recently i moved to amsterdam where
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i’m joining craft heinz as head of a category and trade marketing for distribution and exports
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so this is a little bit about myself in a nutshell okay uh i think you are a little bit
Multiple offers
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modest because if i remember well you got multiple offer actually yes that’s true like i accepted bain but
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um i i work it hard and i also got lucky that uh after finishing my mba i
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actually have like seven offers to choose from yeah and being like a two from
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the top uh consultings like a mckinsey and bain so it was a difficult decision at the time
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yeah but yeah but a good position a good good position to be uh exactly very good indeed very good
Interview preparation
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um okay so i propose to start this interview by talking about the job interview
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preparation maybe first uh do you have any advice like general
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advice for you know candidates who uh who are starting the preparation
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or maybe candidates who are already like uh quite advanced in the preparation how to succeed how to pass the the
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interviews [Music] well i think there are two points from
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my point of view i think the first one is a little bit of know yourself and the second one is
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really take it seriously and prepare i cannot stress enough how important it is to prepare
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uh really really really very important because especially in consulting we always talk
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about like the feet part and also the case part the truth is that
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eighty percent of your success like even even more it’s relying on the interview case
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right so i never heard actually a case where you didn’t pass because of defeat it’s
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always kind of i like it a lot the candidate but he didn’t really did that well in the interview so it’s very very very
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important that you prepare so for me just like these two parts and then the first one about knowing
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a little bit about yourself so you mentioned before me getting many offers
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but i think it’s also about how you want to uh strategize your application process
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right because i have i had friends when i was finishing the mba that were very like focused in only one consulting like
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for instance they wanted mckinsey and then they were only preparing and doing everything to pass like mckinsey
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interview while i adopted another strategy in a sense i am very anxious by nature and i was
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super afraid of finishing my mba and had nothing you know had like no offer and then
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having nowhere to go like i’m brazilian like every eyes versus zeros i i needed to start to pay back my mba
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so i wanted to ensure that i would have choice and i would have like good choices
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so my strategy was always like to try to apply to all the positions that i believe it
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made that fit with me and by doing that uh i saw this as an opportunity actually to
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train but also to get to know a little bit of what is available because if you don’t try if you don’t speak to people
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you don’t know exactly what is available what is your value so i always went to every interview like
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this is an opportunity for me to learn about something new to learn about like
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another company and to to train to train as well so i actually almost
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did like a pyramid strategy for my applications where i started first to apply
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for the companies and for the consultants i believe that i had a bigger opportunity to
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pass and then i let the mbbs for the last because by doing that you start to
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advance of course you prepare i’m going to talk about about this in a second but you start to
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go you start to advance and then you start to gain confidence that is very important
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so when you go like to bcg bay mckinsey you already passed the other like
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process you luckily are already have like some offers so you can go much more confident and feeling much
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better about yourself because you already had something very nice to choose from so you are more relaxed
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so this is what i did for myself that was successful and if i was to do it again
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i would i really advise uh if you don’t do that if you do something else it’s very important that you think about
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how you want to manage your anxiety and your stress right because everybody wants you to succeed to land like
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an offer at mckinsey urban but if this does not happen then so what what is your plan b so i
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prefer to have it very safe for me so this is what i did in terms of
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strategy and this is how i got the seven offers that i was telling you before and thanks
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god like i could select among like very very interesting and even even if i didn’t
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got like things like the offer from lindsay and bay i actually had some other offers that
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were quite nice and i would be like joining the firms very gladly and about like the preparation
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you it’s it’s very important really important that you have like what you want to do and by what time and
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prepare in advance so this all helps with what i was thinking about the anxiety and the
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and with the confidence yeah that’s that’s uh that’s a great
How did you prepare
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advice i i i totally agree with you it’s interviews
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can be very stressful and if you have a an author even from a plan b
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or plan c i think it’s much less stressed uh stressful to
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when you are when you interview actually with your planner so that’s a very good uh very good advice but that’s that’s some
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sort of difficult to get so how did you manage actually to do this it means that you applied maybe two months before
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one month before the to your plan b plan c companies and then only you send your cv
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to your plan a okay that’s a good question so
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actually to tell you the truth i started to prepare like uh in august so i finished the my mba in
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december right and i started to prepare in august and what i say i started to prepare is
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really to detailing detailing a plan for myself of what i wanted to be doing
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so first things first i started to work on my cv and in my cover letter right and i started to research
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what companies i would like to be applying and what were their timings because usually as well besides the big
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the top three because then they have like a more structured program that goes into batches right the other
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ones are a little less structured so this means that the sooner you apply the better because if you apply they
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think you have a good profile you go you do like the the interview process
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and you pass that spot is already locked for you so you need to be like one of the first to apply so
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this also helps so i send my cv first to these ones and in the parallel
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i started to prepare for the case right so
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here i can detail a little bit more as well what i did but in terms of process this is what i did first i did
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like my cv and my cover letter i analyzed which ones like i make a list of all the companies i wanted to apply
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what were their timings right almost like a time sheet uh and i
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said like this i already said this i already could talk with someone
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i did my cv and my cover letter target to this one so this is done let’s follow up and we in and in
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parallel really preparing for the case interviews okay okay now that that makes sense
Case interview preparation
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again that’s very good uh very good advice uh maybe let’s talk about the case interview preparation
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any any advice uh what what did you do yes so for that i think that how i
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started is that i really started to study a little bit myself right so and even for the case
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interview i didn’t really started preparing like four months in advance i started preparing
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much earlier also because we think about case interviews as something from consulting but it’s not
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true because more and more all industries they are doing case interviews so i by the time that i started to prepare
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for case interview i was i was not even sure if i really wanted consulting but even though
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as it is so important i started to prepare and i started to prepare really in advance so i started like studying by myself and
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then i use it case in point and i think it’s a very very good book it’s very basic
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very didactic i think it’s a great like uh resource for your first step and once
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you get like let’s say the really basics uh i like uh i like the framework that you usually
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share with us right like about doing the clarifying questions they structure it’s very important that you
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don’t copy and paste but take the casing point or any other resources like
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i want to understand what the key problem is and how i can solve that or what are the
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key let’s say buckets that i need to tackle by type of problem so i can come to a
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recommendation this is very important for you to do instead of trying to memorize these
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structures because this is not nice and it’s always going to be very obvious that you’re just copying pasting something and then once i got a little
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bit more confident i started to prep with other people and i also like did the preparations let’s say
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during the mba leveraging every resource that is available so depending on where you are you need to evaluate what
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resources do you have so i joined the consulting club i became like a crazed prep
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because i think that for you to teach people you need to know yourself as well so this helped me to be
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constantly like a training and more like towards the end i forced
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myself to find a body i think this is really good when you find a body so needs to be someone
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two things one that you feel some connection right because it needs to be nice in the
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end like everybody is stressed so you need to enjoy doing the case so it’s nice that you have a good connection
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with this person and also someone that is more or less in the same level as you are because if you are like more advanced than the
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other person is very junior then you don’t feel that you are exchanging so it’s very important that you were to that you were both
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in the same level because if you’re just studying like by yourself or doing the prep
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lounge then you cannot really see what is your level while when you are doing with someone else
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they are going to say look you didn’t say this and you were like yeah but in my mind i thought about it but if you
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didn’t voice it over then it’s not clear so i really advise that you do like part of your training
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that is individual but also part of your training with someone else um yeah yeah i i i’m totally again i
Case interview tips
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agree with you and at the end of the day because interview is like a conversation
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yes exactly it’s okay at the beginning to do a case by yourself but at some point you
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need to have this conversation to to have an idea of how actually uh a case interview uh conversation is
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so and and finally buddy yes that’s an advice i give to everybody it’s with the same motivation the same level
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so you can really motivate yourself because at some point uh doing two three cases per day uh four or
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three months is a bit it’s something challenging monthly but that’s that’s a very good very good very good
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point any other advice for the fit fit interview more specifically
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yeah so here i really think that is very important that we research about the the company right because
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in the end i have the impression that the what is very similar it regardless if it’s
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bay mckinsey strategy and whatever like the what is very similar but the how is very
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different so it is important that you understand a little bit how each company wants to position
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themselves so what are the keywords that they are using are they using more cracking the case or
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like co-creation what is behind the words that they are using
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uh is this company more targeting in one industry or one type of case like this
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is important so uh as well try to talk with someone from
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the inside because then they can and especially if it’s someone from the office you were trying to apply because
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even among the big firms each office has like some peculiarities the culture is always
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the same but like a bay in brussels is very strong in private equity consumer goods so it’s
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important that you know this stuff right so try to think to talk with people from the inside
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and really really try to get the content of the hr person
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uh so how do you how can you get it the best way i think is to go to to the
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events so whenever they are doing like an event in your university like
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go go and talk to people stay in line be very polite you need to call
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attention you need to have like their contact because if you already get to know them in person if you send an
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email they will likely remind you and otherwise try to go like through the linkedin but i think it’s very important
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that you also try to contact the hr person from the office location that you are applying to
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yeah yeah it’s um i i have two comments um talking to someone
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uh from the company and more specifically from their official target for me it’s monetary yeah i agree so
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professionally not doing this because you are showing that if you don’t do this you are showing that you are not really
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interested they are actually in joining the company so you cannot do this and and get the hr contact yet i think it’s
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super important uh i think on linkedin it would be very difficult to pay for my experience
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very should actually the response rate on linkedin is very low i don’t know why so attending events
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to initiate a contact is super important sometimes you can like have a call call
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to the to the office phone number and try to go to the hr it might work
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um but it’s a strong plus especially we live at that time with the kovid
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uh getting these connections can make a huge difference to actually get invited to uh to the
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interviews no i completely agree and like sometimes people ask me like should i try to contact someone from the
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office like this is this is a very stupid question like this is a known brain right and this is really unknown brain
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this is the meaning i completely agree with you this is the minimum that you should try to be doing and other than that it’s true
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that contacting the hijab is more challenging right so that’s why i recommend that you try
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to see what are the events going on and sometimes not only the events in your university but can be the case that
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there are like some other coffee chats or other um case competitions that if you
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participate in advance it’s a big plus because they will treat you different
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across the entire selective process so try to participate in as many events like in your university or even like
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within the company as possible just look online and they are going to be posting there and uh and go like you need to do your
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homework basically yeah exactly exactly and one last advice uh when you contact hr
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because of course you are not alone like a lot of people uh contact this uh uh hr hr people so
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when you contact them actually try to give something try to propose your head actually especially no you know again
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with the copy time i think it’s difficult to organize uh events or to so try to say okay maybe
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i can help you maybe i can help you organize an event on campus maybe i can
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put you in contact with the right uh person in the car center try to propose something try to add
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value like a consultant would do it actually yeah and also like when you have
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when you succeedly contacted someone from the inside they can always they can not can always but they
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could help you as well so if you contact them right if you can create a good connection if you show that you are interested if
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you show that you have like a defeat right that you were trying sometimes they can also help you connect
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with other people inside the office so in the sense is there is no formula there is no magic formula but i think
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that you need to be a little bit creative about how you were going to stand out of the crowd right yeah yeah
Experience at Bain
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okay um let’s talk now about your experience at bay um
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maybe first can you can you can you talk about the uh the typical project projects you
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worked on how typical week or how typical day looks like at bay
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uh so it’s difficult to talk about a typical project or a typical week because it
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varies a lot right um but for instance in terms of projects
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i believe that every consulting they have kind of their um kind of star methodologies or like
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the methodologies that are their core that are usually kind of projects so
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in that case like let’s say that most of the cases they are going to be kind of aligned with these methodologies
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that are the core ones from the consultants so for instance that brain especially in the office i was like you
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we have like value creation plan approaches we have like a brand acceleration that are kind
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of category management agile transformation so those were
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usually the projects that you could find the most because those
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are methodologies that are well said that you have many partner partners that have the knowledge right
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other than that in terms of timings usually a case is going to last between three
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to four months and we’re going to be working solely on that right and the size also varies a
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little bit you are always going to find at least one partner one manager one or two
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consultant and like two to four analysts but it also can like
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various a little bit regarding the size of the case so really it it varies a lot it
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depends a little bit on what you want to do like who you want to be working with
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uh but it’s it’s very difficult to for me to talk about like typical because it’s always always
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changing like i think this is actually the typical you can expect that it’s always going to be changing or
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at least like every three or four months and in terms of week i think um
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there are some routines like that you are always going to find because uh this these are key meetings that happen every
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week so for instance at bay you every week is going you are going to have like an
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internal meeting with the partner to present how the deck is going what are the key insights or
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what are the key road blocks that the team is facing and this is one of the most important meetings from the week
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usually happens in the middle of the week because ensures that you have like the beginning of the week to be working on that and
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then the harass to be adjusting the feedbacks from the partners you also have like meetings um
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that are going to be kind of uh presenting the thermometer of how the
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case is going so how people are evaluating the case so if
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they think sustainability wise is good or bad or if they could like balance a little bit more like
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their their personal stuff during the week that is a little bit more like on the soft
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skills but to tell you the true the week what’s really set the paces of the week are one
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are first like first of all this internal meeting with the partners because then this is very important
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any other like a key meeting that you’re going to have with the important stakeholders from the clients
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so these two things are going to set the pace and set everything uh that you do for for the the week
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basically and other than that it really varies regarding to the manager so some
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managers they want to go more into detail so you’re going to see that your agenda is going
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to be filled with more meetings because they want to make a daily checking and a daily check
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out they want to do war rooms they want to do a lot of stuff some other managers are more like let’s just meet in the
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beginning of the week you tell me your priorities and you position me like by email or by a quick call and whenever there is
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something really big we meet so it really changed i think that
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in the end is more like what sets the pace are the partners and the client and other
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than that you’re going to be like organizing your agenda organizing your work stream organizing your analysis and preparing
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the dac for these skin meetings and and did you have to travel a lot for
Travel
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uh from from brain office is it like a uh what what is your staffing model is it
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is it like a local staffing model is the european staffing model global european staffing model
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then you have to travel across the world for two to to work for different clients how does it work
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that’s interesting that’s a good question because it really depends so at bang at least they try to
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stop first locally and then like originally so whenever you are stuffed it’s very
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unlikely that you’re going to be the only person from i was brussels office so i will never be
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stuffed alone as like the only person from brussels they would try to
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allocate me either with a manager or a partner and they try to be as local as possible
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in the staffing then in terms of traveling it really depends on the
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industry that you are so for instance at the bank office right the private
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equity practices practice you don’t travel because you’re just doing doing diligence it’s very
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confidential so you don’t travel you’re always at the office i also telco can be a little
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telco and industrials that are more like a country is specific it’s unlikely that you are going to be
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traveling maybe you are like going to another city but it’s not traveling other than that
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like uh consumer goods that was like the one that i was trying to enter then i travel a lot so
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during my almost two years at bay i did cases like in brussels i did cases in
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the uk i did cases in italy and i did cases in russia so i travel quite a lot okay
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that’s part of the fun i think at some point it was uh i i remember i love it when i had to
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travel [Music] maybe you maybe now can you can you tell
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us what what did you like the most uh working maybe in consulting in general
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or paying more specifically and what did you say like the list okay
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like uh
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i think that what i like the most it’s really it’s really the knowledge
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uh i don’t know i think that entering one of these top firms you just feel that you are jumping
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in a pool of knowledge and it’s amazing it’s really it’s really amazing you you
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are surrounded by like a very very smart people brilliant partners
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you have a structure that is unbelievable it’s unbelievable because that then once
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you’re in you understand why the companies are hiring then you know what they can offer it’s not only like
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it’s not only the partner the partner is only the representation of the firm at the client you are hiring a structure
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because even if the partner does not know something specific he is going to send an email to the resource
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and within one hour he is going to receive like 100 messages with solutions for this issue with
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different from different perspectives so it’s it’s just it’s just amazing like i really
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i really feel that you are jumping in this amazing pool of knowledge and you just feel that you
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get like many points additional in your iq only by being among the so
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probable like for sure this is the thing that i like it the most but then what i like it the best is the
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other side of this coin right like this does not come from for free
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and um it is uh an environment that is going to be
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testing your limits in a daily basis so it does not like when they tell you that
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um there is no comfort zone that comfort zone does not exist in consulting you
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also just understand what it means once you are in because you are going to be pushed to your
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limits on a daily basis right like the expectations are very high the bar
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is very high the pace is very accelerated so how you were going to be coping with
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that right and and also realizing that your personal life
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is going to be put at a second a second level in many cases
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this is like this is something you need to realize i i’m sorry to say like whenever they talk about
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like a balancing personal and professional life in consulting you need to understand what they mean by
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that because usually usually it really means that the professional is like a it becomes
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first yeah definitely it’s a it’s a it’s a service business so you it’s your
Bain vs McKinsey
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client exactly yeah
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in your opinion what makes uh bain unique compared to mckinsey and bcg
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um i can talk a little bit more about bain
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mckenzie not that i am an expert because also what i’m going to be telling here is a little bit about my opinion as i
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never work it in both so i cannot really say for sure but as i got the offer from
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both i also talked with many people right uh to make my decision so i do it’s true
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that i have this impression that the what it’s the same so what you’re doing is
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going to be the same regardless if it if it’s bain mckenzie and even if bcg
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but i think the how the first differs so talking with
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clients it’s very usual that the clients will say because clients are used
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to work with mckinsey bay bcg so the best way you can learn how the company’s position and how
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they differentiate is to hear your clients talking about you and it’s true that they usually say that
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when they work with being they feel that there is a higher concern of being people to be
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involved in the client in every step of the way so there is one thing that being uses a lot that is the
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co-creation and i truly believe that this is true because
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we are all there are many many many meetings with the client there are also routines with the client
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like uh the managers having like constant touch points with the key stakeholders to ensure that everybody is
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aligned that is a huge um concern to ensure that the client is on board
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and the client is also buying your project one example is that in workshops and in key presentations
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whenever possible we try to make we try i’m not me anymore but bain tries to make the client present
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this is huge because if the client is presenting means that they are part of it right so this i think is
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quite unique so you can really see that working hand in hand working in collaboration bringing the client on
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board is like a characteristic and it’s a signature of bane i’ve heard someone once saying
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i’m not going to say who but they told me that actually uh maybe i’m wrong but i’m just
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like uh repeating what someone told me so forgive me if i’m wrong they told me that actually mckenzie will
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try to find the best solution the best solution possible ever while ben is going to try to find the
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best solution for that client in that particular context and
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after working at bay i i don’t know about mckinsey but about what they told said about being i
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do i do think this is true i think i think ben is uh he’s uh
Delivering tangible actionable recommendations
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renowned to deliver like tangible actionable uh recommendations i think it’s really
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part of the dna yeah it’s a huge concern for them this indeed
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to be very actionable okay that’s very interesting like making the client doing the presentation that’s
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uh that’s the first time i hear about this it’s a very good idea yeah yeah it’s it’s getting bigger and bigger uh
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so we are like ben is trying to push it further and further because in the end
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if you really want something to go live it’s all about the people and it’s all about the
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implementation right so i think this is quite powerful as well
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i think i remember i i i did it once actually uh one of my clients in the presentation i
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remember i was super frustrated because i worked like a head on the slides on the analysis and the client presented and
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someone gets the credits but it’s about the mindset this is the
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the beauty because it’s all about the mindset uh from from us and when i
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saw a client presenting what i did i felt so proud you know like i felt so proud
32:47
that what i did and what he validated and what we discussed it
32:52
now he’s presenting himself means that he he truly believes this is correct you
32:58
know so it’s just a different way of seeing things exactly exactly it’s a good point
Top takeaways from Bain
33:04
um i have one last question for you um it’s uh it’s about the takeaway you got
33:10
from your experience at bain can you tell me the top two three things you have learned uh
33:18
from from your experience in consumption yeah i think the first thing the first thing
33:24
is really that um still it’s um a business made of people right uh so for me this
33:32
is the first thing because i remember when i entered and also what i did i really wanted to
33:38
specialize in consumer goods and it took me some time you know to
33:43
find the the nice thing the nice partner the nice like um the nice setup for me
33:49
to enter in consumer goods while my first case was industrials
33:54
and industrials was nothing like what i wanted which was about chemicals i had no clue at all about chemicals
34:00
but the partner was so nice and the team was so nice and like
34:07
my case was as a result so nice that in the end like uh if i wanted
34:14
to stay like for life probably i would be a very happy person is
34:20
staying in the industrial so really hear like who you are going to be talk like working with and what you want for
34:27
your experience it’s very important that you have in mind because the team and the partner can make a huge
34:34
difference a huge difference the second point um
34:40
i would say that is about like this this knowledge pool that you just deep dive
34:46
that is quite nice as well so i’m not going to be repeating that and the third point for
34:52
me that i learned is that it’s if it’s important that
34:58
along your journey you try to find the people that you can feel supported like
35:04
i think it’s important that you try to find like some people like some peers that you can share your
35:11
difficulties you know that you can see that you’re not alone in the boat so this screw it starts to create a little
35:17
bit of a network internally that is going to help you um feel more energize it
35:24
and move forward and also i would say it’s also important on lesson learned
35:29
for me is that it’s important that you try to find a sponsor internally especially especially if you
35:36
are entering let’s say in the middle of the pyramid as an mba because it can be very difficult
35:43
can be very difficult especially in the beginning until you realize how far you are you know and how how
35:49
stretched everything is it’s important that you find someone that believes in you that saw you in
35:55
action that can coach you a little bit and and and get the feedback from this person so
36:02
i would say always try to get feedback as much as possible and uh surround yourself of nice people
36:10
that you feel that you can uh count on yeah great
36:17
is there a mothership program at being like when you when you join them yes not in the beginning
36:23
actually the mentorship program is something a little bit more formal that it starts after you
36:29
you complete like i think one year so in the beginning uh it’s more informal but i would say
36:36
try try to find someone and it’s really like easy because can be like your first manager just
36:41
someone that is a little bit above you or like has a little bit more of experience
36:46
that can give you some tips and help you navigate this is this can be very valuable yeah yeah okay
36:54
okay thank you very much jana it was a very great uh really great time a lot of uh
37:01
very actionable advice so thank you very much for your time uh i think it will help a lot uh of the
37:07
candidates who are going to to watch this video thank you you’re welcome and good luck for
37:13
everybody great